The Beauté Brand

BEAUTÉ COSMETICS COLLECTION: THE EVOLUTION OF BEAUTY

Beau Nelson, the superbly ambitious creative director of Beauté, thinks beautifully big.

Essentially, he’s in the process of creating the ultimate luxury beauty brand, item by marvellous item. Think of him as the Zac Posen of make-up: he’s steeped in Canadian, New York and LA experience, loaded with the know-how that comes from working counters, shows and shoots for highest end agencies, retailers and clients, deeply familiar with the cutting edge and … twenty-five years old. Canada has a new make-up mogul in the making. Nelson takes glamour extremely seriously, as do his staff, his research team and his extensive clientele.

We think of make-up and first we think colour: Beauté is using the most forward thinking technologies available to create the most sumptuous shades, textures and finishes ever seen, touched or coveted. Beautiful make-up may be one of life’s great gratifications however so much is in the application. Nelson may be at work on the most tactile, intriguing palettes possible but to be used perfectly they require the perfect tools. Consequently, Beauté now debuts with a superior line of brushes—designed seductively to perform beautifully.