The Story

Beau Nelson, the superbly ambitious creative director of Beauté, thinks beautifully big.

Essentially, he’s in the process of creating the ultimate luxury beauty brand, item by marvellous item. Think of him as the Zac Posen of make-up: he’s steeped in Canadian, New York and LA experience, loaded with the know-how that comes from working counters, shows and shoots for highest end agencies, retailers and clients, deeply familiar with the cutting edge and … twenty-five years old. Canada has a new make-up mogul in the making. Nelson takes glamour extremely seriously, as do his staff, his research team and his extensive clientele.

We think of make-up and first we think colour: Beauté is using the most forward thinking technologies available to create the most sumptuous shades, textures and finishes ever seen, touched or coveted. Beautiful make-up may be one of life’s great gratifications however so much is in the application. Nelson may be at work on the most tactile, intriguing palettes possible but to be used perfectly they require the perfect tools. Consequently, Beauté now debuts with a superior line of brushes—designed seductively to perform beautifully.

"Beau Nelson's artistry is setting a new benchmark for beauty in this country.  His talent, imagination, and sheer charisma are an inspiration... His superb new brushes ooze elegance.  I can't wait to see the range of make-up...And besides...he's SO handsome!"

Jeanne Beker, Fashion Television

BEAUTÉ LUXURY BRUSH COLLECTION

“Most women want to achieve glow and flawlessness,” Nelson notes. He may be young but he’s developed a keen and mature sense of the deeper female desires. “Each of our brushes is carefully weighted, each hair is carefully chosen, and each shape is painstakingly handcrafted. Women tell me no other brushes have ever felt so incredible. They don’t want to let them go.” 

Tremendous control resides behind the Beauté quality. Brush by brush, the hair is specifically chosen for ideal weight, density and concentration, from cruelty free sable to technologically advanced synthetics. Hand placement provides perfect graduation and softness. With fourteen brushes in the collection, some are designed as multi-functional, others are beautifully specialized. Chinese lacquered wood handles gleam lustrously in Beauté violet-noire. Metal ferrules glisten in mirror black These are secret tools women are going to want to flaunt.

Landmark chic destinations such as  Richard Kidd have already signed on to stock Beauté with more to follow, nationally and internationally.  The entire Beauté Luxury Brush Collection is also available at www.beaute-cosmetics.com with several delivery options offered, secure transactions guaranteed. Each brush can be purchased separately. Purchased in its entirety, the collection comes in a sleek, lizard embossed brush clutch.

“In my work as a makeup artist I’ve longed for certain products and textures that simply aren't available on the market,” Nelson avers. “In a way this is a selfish pursuit.” An intriguingly smoky eye, an alluringly bronzed glow, a glamorously contoured cheek: the stuff women’s make-up dreams are made of, coming true. The evolution of beauty, now.